Sirens, a division of YM Inc. (Sales) (“Sirens”, “we” or “us”) respect your right to personal privacy.
Unsolicited Emails and Telephone Calls
Please do not share/send personal information (and particularly financial/credit card information) in response to any unsolicited e-mail or phone call that appears to come from Sirens or its affiliated companies or brands. We will not contact you and ask for such information; such information is only submitted when completing an order.
Why do we collect your personal information?
What personal information does Sirens collect?
Information about you
We may also receive information about you from other sources in compliance with applicable privacy legislation, such as updated address information, financial and credit history information in connection with payment processing, or previous employment related information. This information may help us to improve our ability to service your needs such as ensuring the accurate delivery of mailed materials.
Information about others
The information we collect might also include information you provide us about other people. For example, you may provide us with the name and address of a merchandise gift or gift card recipient. When you provide us with personal information about the intended recipient of a shipment, we use that information for the purposes of processing the shipment and, in some cases, to communicate with the intended recipient to provide information pertaining to the status of the shipment. We rely on you to obtain the intended recipient’s consent to our use of the personal information for these limited purposes.
Cookies and other digital markers
When you visit or interact with us, we and our third party service providers may use technologies that automatically collect information about how you access, navigate and leave our Site. For example, we will collect information on what other website you came to before visiting the Site, what browser type and operating system you are using, the internet protocol (IP) address you are accessing the Site from, the pages you are navigating through and what website you go to after visiting our Site. In general, we do not associate this type of information with personal information about you except in the case of an investigation into our website security.
Our Site may use pixels files and cookies to manage our on-line advertising programs. Pixel files and cookies may keep track of your browser so that you will be recognized when you visit other website. We also use pixel files to determine when you have opened a promotional communication from us. These pixel files are generally valid for a limited number of days and are provided by our ad management providers. Our ad management providers use these pixel files and cookies to populate an advertisement for Sirens when you visit certain other website.
If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject any cookies. You may also set your e-mail options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our e-mail and performed certain functions with it.
You may also opt-out of network advertising programs that track your activities across multiple websites to deliver personalized advertising content to you. Please visit Digital Advertising Alliance of Canada Opt-Out Page, NAI Opt-Out Page and the Ad Choices Opt-Out Page.
These websites provide tools that identify member companies that have cookies on your browser and provides mechanisms to opt-out of those cookies. You will still receive other types of advertising from participating companies; however, it will not be based on your interests. Deleting browser cookies can remove your opt-out preferences, so you should use these tools periodically to ensure that your preferences are up-to-date.
How we use your personal information
The personal information that Sirens collects is used to provide you with an enjoyable and increasingly personalized shopping experience. We may use the information to:
We will also use the information we collect from you to improve the quality of our services in-store and on-line and to enhance the quality of the experience that you have when visiting us in our stores and on-line.
Casting Call / Modeling for our Company
From time to time we may have modeling opportunities for individuals for Sirens. If we do announce a casting call or desire a model for our company we will identify what information, photographs or videos that we would like to receive and if you send us information about yourself in response to such a request, your consent shall include our right to share the information and content that you provide with third party modeling or talent agencies for such casting call or modeling purposes.
You may submit your resume through e-mail or mail for certain positions in our stores or at our head office in either the United States of America or Canada. Our human resources department (or a third party human resources service provider) may use that information for the purposes of potential employment with us and related human resources purposes.
Newsletter, Memberships and Promotional Material
If you decide to subscribe to our newsletter or become a Platinum Card Holder, we will use your personal information to send you certain correspondence, whether electronically or via direct mail, including but not limited to surveys, promotional information and offers, upcoming in-store or online sales, product information and contests.
We also may use your date of birth and postal/zip code for promotional purposes. For example, we may send you special offers on or around your birthday or information about a new store opening in your area. In addition, we may use your IP address to determine your geographical location, in order to customize the promotional material we may send to you from time to time.
When you provide us with personal information in connection with a contest, we will use that information in connection with the administration of contests and other purposes disclosed in the contest entry rules. We may disclose your personal information to third party contest administrators or other sponsors of those contests, as well as applicable regulators, if required. Each contest has its own separate terms and conditions relating to the collection, use, storage and disclosure of your personal information, so please read those terms and conditions carefully when entering any contest run by Sirens.
Our Service Providers and Government
We may also share your personal information with governmental agencies or other entities, including credit reporting agencies, assisting us in fraud prevention or investigation or where we are required or permitted to do so by law or contract. We may do so when trying to protect against or prevent actual or potential fraud or unauthorized transactions, or investigating fraud that has already taken place. In addition, we may disclose your personal information to third parties who you have authorized to obtain that information. For example, when you make a purchase by credit card, we will forward certain information to your credit card provider in the course of processing that transaction.
Sharing within our Organization or a Potential Purchaser
If you have consented to receive promotional materials, we may send you information about our related and affiliated brands, and their products and services. We may share your personal information with related and affiliated companies in accordance with the terms of your consent.
Information we collect from you may be shared between all points of contact within Sirens if it is necessary to share that information for the purpose for which we collected it. Those points of contact include employees in our stores, customer service representatives and individuals involved in online and other purchase fulfillment.
In the event that Sirens or its business is sold to or merges with another company, we may disclose your personal information to the purchaser or the new company.
How Sirens protects and stores your personal information
Your personal information will be kept confidential. It is stored and processed on computers located in Canada and the United States of America maintained by our third-party service providers. Your personal information will be subject to the laws of those jurisdictions, including laws that allow for law enforcement access. These laws may be different from the laws of the jurisdiction in which you reside. We use administrative, procedural and technical safeguards to protect your information against loss or theft as well as against unauthorized access or disclosure in order to protect your privacy. These protections include firewalls and encryption.
We use Secure Sockets Layer (SSL) technology to protect the security of your credit card information as it is transmitted to us. SSL is the industry standard for secure online commerce transactions. It prevents your personal information from being read by someone else as it travels across the Internet. All of your personal information is encrypted, including your credit card number, name and address.
While we use reasonable efforts to protect your personal information, we cannot ensure or warrant the security of any information you transmit using the Internet, third party digital networks, websites, mobile devices, the Site or any social media platform.
We cannot be responsible for Internet fraud or theft. Please keep this in mind when providing information through the Site.
How long do we retain your Personal Information?
Sirens retains your personal information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws. Your consent to such purposes(s) remains valid after any termination of our relationship with you.
When you make a purchase online through our Site, we will not retain your credit card information after the purchase has been authorized by the appropriate financial institution. Sirens does retain the authorization number provided at the time of authorization in order to deal with credit which might be requested in the event that the purchased item is returned.
If you visit a store that is monitored by video security, we may temporarily capture your image for security purposes. Security recordings are only reviewed in the event of an incident and are overwritten after a reasonable period of time.
Children and this Site
We will not knowingly collect or retain any personal information of visitors to our Site who are under the age of 13, unless we obtain parental or legal guardian consent.
Please note that children under the age of 13 may not participate in casting calls or modeling initiatives, and may not apply for employment with Sirens.
Exercising your options about receiving promotional communications
We want to communicate with you only if you want to hear from us. If you do not want to receive communication or promotional information you can
E-mail us at: firstname.lastname@example.org
Write to us at YM Inc., 50 Dufflaw Rd., Toronto, Ontario CANADA M6A 2W1, Attention: Privacy Officer.
Use the UNSUBSCRIBE link found in every electronic message you receive.
Our links to other sites
In addition, our Site may include content (including through social media platforms or applications) that is streamed by our Site but hosted or made available by third parties. SIRENS IS NOT RESPONSIBLE FOR ANY DAMAGES ARISING FROM AND EXPRESSLY DISCLAIMS ANY LIABILITY ASSOCIATED WITH HOW SUCH THIRD PARTIES COLLECT, STORE, USE OR DISCLOSE YOUR PERSONAL INFORMATION. If you choose to view such streamed content, you should review the privacy policies that govern such content.
If you do not want to receive promotional material from Sirens or if you wish to update or correct your personal information please contact us by email at: email@example.com
For further questions and concerns, please contact us
Please also visit the following associated policies for further information:
Social Media Policy: online at www.sirensfashion.com/en/social-media-policy.
Website Terms and Conditions of Use: online at www.sirensfashion.com/en/terms-and-conditions.
Last Revision: October 22, 2014.